Official Fitness Partner of Singapore National Olympic Council

  15 Nov 2015

The award-winning fitness company announces partnership with the Singapore National Olympic Council that will see the sponsorship of 200 Team Singapore athletes in support of their journey to the major Games such as the Olympic Games


Singapore, 16 November 2015 – Further affirming its commitment to strengthen Singapore’s fitness and sporting community, Fitness First today announced a three-year sponsorship deal with an option to extend the partnership with the Singapore National Olympic Council (‘SNOC’) to support Team Singapore (‘TeamSG’) athletes on their path to Rio 2016 Olympic Games and the Youth Olympic Games, Asian Games and Commonwealth Games in 2018. With this partnership, Fitness First will become the official fitness partner of the SNOC.


As TeamSG celebrated its historic haul of 259 medals at the 28th SEA Games, this sponsorship aims to help more athletes realise their international sporting ambitions. Fitness First is extending long-term support to the sporting community in Singapore with this sponsorship to help TeamSG go further and strive towards their Olympic dreams.


In partnership with the SNOC, the three-year agreement will see Fitness First sponsor a total of S$1.3 million in international memberships to support the long-term athlete development of TeamSG. With this infrastructure in place, athletes will be able to access the network of Fitness First clubs and its premium offerings located around the world to ensure they are able to consistently perform at their peak.


Fitness First will be extending access to its premium network of offerings to athletes from the National Sports Associations (‘NSA’) and ensure support is given to both established and budding athletes to help them further their sporting ambitions. Fitness First will focus its resources significantly on developing athletes that currently have established a foothold at the National level, with hopes to achieve a placing at the regional, continental and international major games. Some of the NSAs that are involved in this initiative include Singapore Athletics, Singapore Amateur Boxing Association, Singapore Hockey Federation, Singapore Sailing Federation and among others.


In recent years, Fitness First has supported a range of TeamSG athletes with their sporting ambitions who did well at the 28th SEA Games such as the Netball team (gold medalists), fencer Lim Wei Wen (silver medalist), the Rugby 7s men and women’s team (bronze and silver medalists), as well as Mok Ying Ren, the marathon gold medalist in 2013.


Mr Chris Chan, Secretary-General of the SNOC, said, “We are excited to welcome Fitness First on board as a key partner to support the long term development of our athletes. We are confident that their network of clubs islandwide and excellent training facilities will complement the current range of facilities and training programmes provided to our athletes. We hope that this partnership will help our athletes improve and do well at the major Games.”


Mr Simon Flint, CEO for Fitness First Asia said, “With this partnership with the Singapore National Olympic Council, we are increasing our commitment to developing Singapore’s talent, as well as growing the nation’s fitness and sporting culture. Team Singapore has performed extremely well, reaching a new sporting milestone this year with a record 84 gold medals at the 28th SEA Games. Fitness First-sponsored Netball athletes also made history by winning Singapore’s first Gold in the sport at the Games, beating arch-rivals Malaysia in a nail-biting fiercely fought match.”


“Fitness First applauds all Team Singapore athletes who have inspired the nation with their perseverance and unyielding commitment to sport. We are proud to be part of our athletes’ journey and look forward to providing additional support for more athletes across more sports to help them go further and take their sporting careers to the next level. In the U.K., Fitness First is also the official fitness partner of Team GB (British Olympic Association). We hope to create a platform for all of our athletes to share their experiences and learn from each other’s best practices,” he continued.


Mr Cyrus Medora, Chief Executive Officer of Netball Singapore shared, “Being part-time athletes, the team has been tapping into Fitness First’s network of clubs islandwide when they’re juggling work, school and training day-to-day. The convenience and top-notch facilities at Fitness First ensures we are able to train for peak performance and continuously push ourselves further.”


Shanti Pereira, SEA Games gold medalist and national record holder in the women’s 100m, 200m and 4x100m relay said, “This is a great initiative which will benefit our local athletes. Having access to Fitness First gyms in Singapore will allow me to have more flexibility and convenience in training. It will especially help athletes like myself who are still in school as well as those who are working. The access to their international gyms worldwide will allow us to have options when we train and compete overseas. I'm very pleased to be part of this initiative and thankful to Fitness First and the SNOC for this opportunity.”


As a partner of the SNOC, Fitness First will play a meaningful role in supporting the sporting success of TeamSG athletes at major international, regional and continental games. The company will also provide support to develop the sports talent pipeline and increase the profile of athletes and their disciplines within the local community. The agreement was facilitated by Enterprise Sports Group.


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