60 donors stepped forward and a total of 35 bags of blood were raised during the Annual Fitness First blood donation drive, held at Fitness First Bugis on 26 September 2017. Because of this, 105 people will receive a new lease of life. The initiative is part of Fitness First Singapore’s Corporate Social Responsibility efforts, to assist the Singapore Red Cross Society, in growing the number of blood donations and donors nationally; as there is a need to replenish supply to meet the increasing demands.
The programme, which was conducted in partnership with the Singapore Red Cross Society, was a success as it saw staff and members, as well as individuals from the public, roll up their sleeves and band together for a worthy cause.
Publicity efforts for the drive were blasted extensively on all official platforms to raise awareness about the event, and to educate the public about the benefits of donating blood. Fitness First plans to continue supporting this cause by organising annual blood donation drives.